AND NEWEST TRENDS IN FASHION INDUSTRY 2019-2020
1. Materials that are different and recyclable
New materials technology is having a large impact on the luxury garments and accessories market. In New York 2017, a collaboration between Marchesa and the giant software US-based company IBM created a latest-tech, high-end dress that lit up in different colors based on the sentiment that viewers expressed in their social media impact about the creations. Although impressive, this was just the beginning. In the latter months, we can see a growing trend in using technology to create new types of materials. Take sustainably sourced materials from Lanvin's silk-based fabrics, inspired by spiderwebs to Pucci's “veggie cashmere” which is a soybean fabric, there has been a rise in “eco-luxury retail,” with consumers demanding more eco-friendly alternatives and solutions to the more traditional raw materials, such as animal-free leather. Something that has been seen and regarded as maybe the most important changes in the industry lately. These materials are gentle for the world environment, but that’s not the whole truth – for example, “green” fabrics made with algae biomass or discarded leaves of mango plants are also better for the body, as they are nontoxic, and breath more than synthetic textiles such as polyester which is widely used in large production clothing scales.
2. Clienteling Point of Sale AKA one on one sales.
With a retail slowdown and also massive increase in online sales, luxury fashion retailers are using technology that empowers staff members in-store, enabling them to offer in-depth knowledge and 360-degree assistance to match – and surpass – the level of information customers can find online.
Clienteling Point of Sale (POS) software is one of the innovative tools retailers are implementing to help their staff to assist the customer on the floor, with not only a smile but also all the information they need at their fingertips. By delivering a view of products that is similar to online store browsing, clienteling POS supports conversational commerce, thus enabling employees to give an exceptional one-on-one service luxury customers experience. Customers tend to receive style advice that caters to their taste; they want to get suggestions on products that might complement their previous purchases; they request in-depth, clear information on the items they might considering buying and if they find something that caught their interest, they want to be able to order it on the spot, even if it’s only available in another store location. These desires can be fulfilled with POS.
Polimex has deeper knowledge in this field due to near cooperation with fashion marketing agencies. Let us know what we can do to increase your in-store, as online, sales.
3. The possibility of personalization
Many fashion retailers are now investing in technology that fuels a more personal experience for their customers, with the aim of driving both a loyal and engaging customer to the checkout. Retailers are using modern methods such as machine learning and Artificial Intelligence (AI) powered software to create personalized product recommendations not only in-store but also online. The reason and ultimate goal? Anticipate customers’ needs, and make sure they won’t go to the competitor in order to complete their outfit and wish. With a clever and personal suggestion in hand, store staff may have the tools to not only personalize but also completely impress the customer, giving them the lead to an increased conversion rate, higher than average order value and greater loyalty.
This is just the beginning of a new era in fashion and the clothing industry.
Please read more about these changes in our blog that will be presented during spring 2020.